TSoM - Exercise Class 2

Toronto School of Management 

Introduction to Marketing and Branding

Class 2

Starbucks: 4 P's of Marketing

My experience visiting a Starbucks today for evaluating the 4P's of Marketing was interesting. My classmates and I visited two stores of Starbucks, the first one near the train station and the second one inside one Canadian university.

In addition to what was seen in class about 4P's, I would like to share the following:

* Product: Starbucks tries to offer the same experience and food items around the world, but I noticed they sell specific products depends on the country, for example, I saw different products in Canada (artisan charcuterie artesanale) that they don't sell in Mexico and viceversa. 

* Price: Starbucks offers higher prices over the competitors in general.

* Place: Starbucks offers more like a cozy experience, a place would you like to stay and take a break, talk with friends, work, study or read drinking coffee or tea in a good chair and space. 

* Promotion: Starbucks reinforces the brand by leaving messages about the quality of their products even in the napkins, and in English and French.

As a consumer, I like Starbucks. As a marketing student, I'm agree with this marketing strategy.

Some photos of today: